2 posts tagged “advertising”

Written by Safire

Safire saw Western Union on the sign, the Lotto's MegaMillions, and Chinese characters. Safire went to westernunion.com and searched for locations in San Francisco. It was impossible to cross reference Western Union locations with MegaMillions because the Lotto's site wasn't working properly. So Safire imported the picture into Photoshop and ran it through the sharpen filter. It helped only slightly.
I surmised that the first word on the sign was composed of capital letters and the last word was Inc. I looked through the Western Union locations in predominately Chinese neighborhoods with the last word "Inc". There was only one. I called them and asked if they carried MegaMillions and if their awning was green and white. They didn't speak English. I asked again in Cantonese. Bingo. I can't imagine what the clerk was thinking when I asked what color their awning was.

I called my friend Michelle who was not far from the presumed site, and asked her to take a look. That's her in the above picture with the ten foot stick I provided. She was kind enough to not only "guard" the electro-graf for me, but to help me whack it down. See? Who says you need to be tall? You just need a couple big sticks and a willing friend.